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Copywriting the Landing Page of Bart for Slack

The Project: Creating a landing page for the Bart Slack Chat Bot

BART is a Slack Bot created to help managers follow up on team’s goals and perform recurrent asynchronous meetings.  I was in charge of structuring and producing the landing page content, as well as choosing iconography.
The challenge was to introduce the bot in a friendly and engaging way, providing Bart with its own personality, while maintaining a professional and compelling tone that drove acquisition.

Bart for slack - Tribescale - Landing Page- Copywriting

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